The Brazilian fragrances market is growing rapidly, and this is a trend set to continue with a forecast compound annual growth rate (CAGR) of 7.8% between 2013 and 2018.

One of the most influential trends in the market is consumers’ acting on evolving gender behaviors as they seek to move away from stereotypical gender clichés. This desire directly motivated approximately $1.6 billion worth of fragrances consumption in Brazil in 2013.

Almost a third (29.4%) of overall consumption is motivated by gender behaviors, and among men, the figure steps up to 34.6%. This shows that the attitudes of Brazilian men are evolving and they are increasingly focusing on their appearance and grooming routines.

These male consumers are embracing their new gender roles as modern men, showing that experimenting with cosmetics and toiletries is more accepted by society.

This highlights many opportunities for fragrance manufactures trading in Brazil, or those looking to do so in the near future.

Men in Brazil are demanding fragrances that suit their evolving outtake on the beauty industry. They want fresh, modern fragrances that complement their professional image and grant them a sense of identity.